Setting up your Product Launch

Congrats on successfully completing and sampling your design, you are now able to schedule a Launch date. 

Here's how:

1. Reach out to cullan@zellerfeld.com directly to establish an official Launch date.
2. Please provide your Brand name + Product name as it was entered in Zellerfeld Studio, to help Cullan locate your design within our system.
3. He'll need the following to set up your product page.
   • Desired Launch Date: We launch on Thursdays; find a Thursday in the calendar and let's make it a special day!
   • Select between 1-5 of the available colors: BLACK, OAT, STONE, LILAC, YELLOW
   • Retail price: the minimum retail price for sneaker: $189, boot: $219, slide: $119, barefoot: $149
   • Brand/Product Page content files:
     1. Logo image [SQUARE, 3 MB MAX], Banner image [1920x1080, 3 MB MAX], and up to 5 additional images of your product [4:3 RATIO, 3 MB MAX image file size]
     2. [optional] Video: on-foot, in-hand, process, activity done in the shoes, etc. Format is limited to 1 landscape [16:9] and 1 portrait [9:16] [10 MB MAX file size each]
     3. [optional] Designer Story (MAX 100 words)
     4. [optional] Product Info (MAX 100 words)
     5. [optional] Date you joined Zellerfeld
     6. [optional] Social Links

Below is a preview of what this information will ultimately look like on zellerfeld.com: